Henry Blodget: HELP! My Kids Are Addicted to My iPad - 0 views
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What do they do with it? -- Games -- TV shows -- Movies -- Comics -- Books --YouTube --Web, weather, maps, Google Earth
Mattel-Amazon Partnership Blurs Boundary Between Retail & Entertainment - PSFK - 2 views
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Online retailer Amazon and toy company Mattel's HIT Entertainment have partnered together to bring HIT Entertainment's popular children's cartoon Fireman Sam exclusively to the online retailer. Amazon will show episodes of Fireman Sam via streaming and will also have them available for download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon will also show related merchandise, including toys, ebooks, games, apparel, footwear, lunch boxes and more.
TV viewing on tablets is rising among older viewers, finds survey - 0 views
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""The survey showed tablet owners 55 and older who watch TV and movies weekly on tablets jumped from 11% last year to 19% in 2012, while owners in the 45-54 range also saw large percentage gains (15% to 24%)," the company explained in their announcement. "While it may not make parents seem any cooler, older consumers more and more are adopting their kids' viewing habits," said Altman Vilandrie & Company Director Jonathan Hurd."
MediaPost Publications Brand Marketers Can Help Mothers With 'Moments' 06/22/2012 - 0 views
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Overall, the research shows that across generations, age and region, 84% of moms say that planning family activities are worth their efforts -- as long as a “special moment” is involved. Naturally, this heightened desire by moms to create special moments with their families presents new brand opportunities, according to Adam Kruse, vice president, global director at SMG. “Brands have understood that moments are important to moms,” said Kruse. “However, moms today don’t want this just acknowledged. They need help in creating more of these moments.” For example, 64% of moms report reading to their kids, but only 17% claim to enjoy it. There’s a great opportunity there for an enterprising brand, Kruse said. Also of note, 74% of moms take photos using their mobile phones in an effort to relive those memories.
iPhone 4 Gyroscope Brings Silky Smooth Augmented Reality - 0 views
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iPhone 4 discussion has been focused on "antennagate." This video shows how innovations like the gyroscope can improve the quality of augmented reality services.
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Augmented reality would be a great subject for a Tech Roadmap.
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I would say AR is something this agency did quite a bit last year and should be handled with kid gloves.
New Marketing Trend: Unbranding - 0 views
PTC Calls MTV's 'Skins' the 'Most Dangerous Show for Teens' - Live Feed - 0 views
My Little Ponycorn Adventure - 0 views
GE branded entertainment - 0 views
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